ZINAH

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I had the privilege to be featured in the Apple iPad Air 2 advertisement in late 2014. The filming took 5 hours but I ended up having 2 seconds of glory on the final campaign. I can't complain, it was a great experience !

See the ad below, I am on 0:31 haha

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Being always busy makes me somewhat happy and content. I've been focusing on my newly launched business, whilst going through career and personal growth. However, I always have my readers and clients in mind and like to keep you all updated.

This post is just to let you know, I'm still here :)

(Photography by me) 

Wearing: Burberry nail polish in poppy black & lip mist in oxblood (festive gold edition) // swarovski ring // pink ring from Camden market

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So here we are, on a new beginning, a new launch and a new welcome. Perhaps we could also say a renewed beginning, a relaunch and a welcome back. ZINAH is a fashion house based in London and creates beautiful handcrafted scarves for the modern woman. Discover the new collection titled London Expedition on www.zinahns.com 

I will keep you updated on both here and all the social media pages.

(Photography by Ty Faruki // Model: Simona Bajorinaite // Make-up by Safiyah M.)

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Looks like blogging (or at least on this platform) is slowly a dying art? I'm not sure whether people are just bored or not bothered to visit blogs, or whether my content sucks (maybe?)…Can't put my finger on it, but I for one know that I am reading blogs less frequently, simple because I'm busy and turned back to printed publications. There are still so many blogs I love and somehow their instagram feed is good enough for me to see what they're up to or what project they're working on, without visiting their blog.

I guess there are hypes around things now and then, and blogging seems to be one of those hypes and it's slowly dying out (at least for me)
I get a larger reception and respond on my instagram (and I am not even writing on there) than here and facebook…what do you guys think? Is blogging dying? Do people prefer quick social media posts such  instagram etc? Let me know, your feedback is highly appreciated. 




(Photography by Jihan)

Wearing: ZINAH scarf // Zara head to toe

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(Photography by Jihan)

Wearing: ZINAH scarf // Zara everything else

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(Photography by Amira)

Wearing: ZINAH scarf // Zara everything

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Autumn in London is a mixture of spring and winter…warm and cold, sunny and grey. A rather bipolar season.  



(Photography by Jihan)

Wearing: ZINAH scarf // Mihcael Kors watch // Zara everything

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Ok…so I'm guilty of trying to 'get rid of' old outfit pictures before posting new content. I'm sorry, but there are just many to go through to, and it'd would be such a shame to just delete them after all the hard work, right? Right! So we agree that it's not criminal of me to do so. I promise new content will be coming soon!






(Pictures by Jihan)

Wearing: ZINAH scarf // Primark shoes // Zara everything else

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This was obviously not taken this month…or even year! Yes this was in 2013…somehow I have tons of outfit pictures from last year that I never got a chance to post at all. I'm literally one year behind when it comes to most pictures I've posted. No excuses of why I keep delaying them, I just tend to randomly post things now and then. Like this. This is random!






(Photography by Jihan)

Wearing: ZINAH scarf // Zara head to toe

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Booklet designed and printed by me, photography by Ty Faruki. For the Signature 2014 collection. 




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Still holding on to colours while I can…October has been kind to us so far. 





(Photography by Jihan)

Wearing: ZINAH scarf // Massimo Dutti shoes // Zara everything

Love and Peace

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It's obvious that I love colours…you'd think now that the colder season is approaching, I'd tone it down? Not really…I turn to more neutral and earthy colours instead (not in this case, I am 'experimenting' with colour blocking!). Head to toe in black seems to be out of the question for me, there must be a pop of colour somewhere. 
Here's to a colourful autumn! 





(Photography by Jihan)

Wearing: ZINAH scarf // Sekonda watch // Zara everything

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ZINAH Signature Collection 2015
ZINAH was a London based fashion house founded by the fashion designer Zinah Nur Sharif. Her interest in the amalgamation of fashion and modesty, combined with her fascination of natural fabrics, particularly silk has led her into specialising in handcrafted scarves. Respecting tradition of haute couture, all ZINAH products were gently handmade in London. The brand only used finest and most genuine materials with sincerity to reach true luxury. Swarovski Elements are the only embellishments used for designing some of the most beautiful pieces.
As a British fashion house, ZINAH yearned to enlighten the British culture and diversity as a wealth and a source of inspiration. The British fashion house characterised femininity in its pure form celebrating the true beauty of women. The brand used creativity as a universal language to inspire women to express their style identity.
The brand to endeavoured authenticity and creatively expressed elegance through the creation of both innovative and refined scarves. more on www.zinahns.com




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Summer has ended a long ago here in London…but somehow we have been getting random warmer weathers now and then. Most of the time out of the blue. As a Londoner, I'm used to adapting my outfits to the weather…always carry a warm coat somehow in my bag or just around. In this case, I wore a layer underneath my striped top!

Not sure if this is the first time I'm posting a picture of me with my Ray Ban glasses? I wear glasses on regular bases, because I have a terrible eye sight (really terrible!). Thank you Ray for making me both see better and look somewhat 'fashionable'!






(Photography by Jihan)

Wearing: ZINAH scarf // Ray Ban glasses // Michael Kors watch // Mango satchel // Zara top & skirt

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