ZINAH

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TO VEIL

Growing up in a European village where I naturally stood out due to my race, people treated me differently and saw me differently. Somehow in their ignorant minds, they could not grasp that there are different races in this colourful world and it bewildered them even more when I started wearing the hijab. It was quiet an experience having to face those kind of people, being asked questions I myself didn’t have answers to back then, getting teased by school kids and starred at by strangers. I knew I was different due to my appearance, but I never understood how I was made to feel different due to my character and personality, when in reality I was just like any other average kid. It vexed me how people had the sense to prejudge me due to a piece of cloth before I even opened my mouth. Of course, in due time I have learned that the hijab is more than a mere piece of cloth; it carries symbolism of religion, culture and even lifestyle.
It initially took me some time to get used to wearing the hijab and find ways to wear it that suited me. I experimented with different styles, fabrics and even colours before I found my own way. It was a rather solitary journey, as I didn’t come across many girls wearing the hijab during my time in Switzerland; in fact, besides my sister, I was the only ‘hijabi’ in the whole village and school. Hijab/modest blogs or websites did not exist back then, so I had to use my creativity and imagination when it came to styling the hijab and my outfits. There were a lot of trial and error, but for me, that was the best way to discover my own distinctive style.
All eyes are on me every time I’d step into a room; simply because of my hijab. It always makes me feel like the centre of attention and I’ve learned to use that to my advantage. At one point where being different felt uneasy and uncomfortable, now feels rather emancipating. The hijab makes me feel distinctive, responsible and feminine. I chose to wear the hijab to be visibly Muslim, to associate it with my believes, morals and lifestyle. It makes me feel comfortable knowing I have a sense of direction with it, not only in my personal life but also in my academic and career life. It may sound strange using it almost as a guideline to ones life, but the hijab can be interpreted as simple as a fashion piece or as complex as a religious, sociological and psychological symbol. Either way, I wear it with a positive attitude and intention.
In terms of aesthetics, I love wearing the hijab, it completes every outfit I put on. I prefer wearing neutral, earthy and pastel colours, nothing that overshadows my face or outfit. I don’t particularly always see or wear the hijab as an accessory piece but to compliment and blend in with the rest of my outfit. It really all depends on the occasion and outfit.
In all frankness, I also love wearing the hijab because I’m far too lazy to style my hair or worry about what my hair looks like. In the mornings, I usually always put on my hijab the last, it’s my sign of ‘I’m ready to leave the house now’. It bothers me when wearing the hijab takes up too much of my time, therefore I generally keep it simple and straightforward. Keeping it simple is also part of my personal style; minimal, effortless and elegant.
My interest in the amalgamation of fashion and modesty, combined with my fascination of natural fabrics, particularly silk, has led me into starting my own handcrafted scarves collection. I always thought there is a big gap between the fashion industry and the modest fashion community (particularly within the Islamic fashion community). The combination of religious practices and fashion still seems to be alien and a taboo subject in the fashion industry. Perhaps with my optimistic thoughts, creating the collection was my way of building a bridge between the two industries. Another reason why I’ve started my collection was to create creative images and creatively communicate positive messages to the (virtual) fashion world to eliminate the stigma of Muslim women being unfashionable, oppressed and all other negative stereotypes. Everything is slowly shifting positively, it is just a matter of time until modest fashion will be acknowledged widely within the fashion industry. Hopefully, the work I am doing will inspire others to follow and bring positive change in shaping the future of young women who wear the hijab.
Words | Zinah Nur Sharif
Photography | Jihan Nur Sharif


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This was early Spring this year, when I've decided to explore Kingston once more. It is a beautiful area in 'London', just by the River Thames, with nice local and chain restaurants.







Scarf: ZINAH // Coat: Zara Studio // Shirt: Burberry // Jeans: Zara // Sunglasses: Dior // Trainers: New Balance 

(Photography by Sam Field)

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The summer that was...during summer. This was in June, when the weather in London was still nice and summery and the story changed in August! Can't complain much, as I've spent over two weeks abroad enjoying sunny warm  (more like hot!) weather.









Scarf: ZINAH // Shirt: Burberry // Trousers: Zara // Bag: Mulberry // Brooch: Chanel // Watch: Marc Jacobs // Sunglasses: Zara

(Photography by Jihan)

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London is known for rain...it literally rains every week, and at times it stretches to raining everyday!
You always have to dress for the weather...or carry around a small umbrella.

This outfit is designed for the London weather and funnily enough, both my boots and trench coats are from British brands! Weather-wise with Burberry & Hunter!




Scarf: ZINAH // Boots: Hunter // Trench Coat: Burberry // Umbrella: Burberry // Jeans: Zara // Bag: gift from Thailand

(Photography by Jihan)

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I believe that it is very important to give back to the world, through actions, charitable work and donations. Whether it is the local community or places abroad, giving is good for the world and soul.

The foundation isn't a separate thing but just to give back through the current work I am doing. I'm hoping to organise gatherings, talks and few other things.

During my previous job as a fashion editor, I have accumulated a lot of clothes for photo shoots and work I have done. My wardrobe is full and I would prefer not to keep all of it for myself (besides, I have most of it myself and duplicates of each item is just completely shameful!)

So I list items on (almost) daily bases on my depopmarket and big cartel account. So check it out and stay tuned, because all of it is a bargain and 20% goes to a supported charity inshAllah.

As for the pictures below, all items are on sale!

As for events, talks etc. I will keep you all posted when I'm planning one inshAllah.






(Photography by Ty Faruki & Zinah)

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I love a bit of sparkle. I think it adds a touch of glamour to any outfit. Most of the time, my accessories are sparkly, whether it's my necklace, clutch or even shoes. But why not scarf?
And instead of pinning brooches ony scarf, I thought of actually intertwining it in the designs I make. 


I of course am very particular about the crystals I use on the scarves I make, and because it's a luxury scarf label, the crystals have to be luxurious. What comes to mind? Swarovski of course! 
I've been an admirer of the Swarovski brand for a long time. The crystals aren't actual jewels, but they're made of glass, which gives a spectacular shine. From the sew-on stones to the glue on ones, I've used the most suitable ones to create the signature scarves.

For the Queensway scarf, I've used crystal clear stones and they're all hand sewn individually. As previously explained, the price point of the scarf naturally comes from the materials it's made of, the location and time put into making them. Not to mention, each scarf comes in very limited pieces and not recreated for any other season. The fact that they're all hand made in London by myself and my tailor, puts the extra love, care and attention to each scarf. 



I hope you've enjoyed learning the fundamentals of the brand and its products so far! There's yet more to come but for now, the importance of the brand, the location and material have been covered to its basic. Keep an eye out, there are more exciting things to come! 






(Photography by Zinah)

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