ZINAH

The MA Strategic Fashion Marketing provided a learning environment in which business graduates could develop both creative and strategic skills in fashion marketing and management. It had an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum.

I did units in:

Brands that I have also studied across those units included:

Styling and Words | Zinah Nur Sharif
Photography | Ty Faruki
Makeup | Safiyah M
Model | Simona Bajorinaite

I have had the pleasure to write for the Finnish magazine Gloria for their November 2016 printed issue. Pihla Hintikka did the final translation and article for the publication.

This was a collaborative work with The Telegraph, unveiling the subject of Modest Fashion in a video format. My monologue can be seen in the first half of the film.

From high-end designers to bloggers and vloggers, in this film, we speak to the influencers who are presenting modest-inspired clothing such as the hijab, the abaya, the burka and the burkini in a new and exciting light.

With designer fashion houses including Dolce & Gabbana and DKNY and high street staples Zara and Mango all releasing bespoke modest fashion collections, the integration of the movement into the mainstream is opening doors for leading innovators in the industry. More on telegraph.co.uk

I have had the pleasure of working for and with Burberry from 2013 to 2016, where I have learned my first set of skills in luxury fashion and luxury retail business. It was a little alien and strange to have been the only person with the headscarf during my time. However, I have worked with one of the best teams who were supportive, welcoming and friendly. I made great friends whom I am still friends with. Of course it wasn’t all rainbow and sunshine across those three years, but that’s natural and stands true to any work environment.

Some of my role included training in-house staff on company products, creating presentation aligned with company guidelines, one-to-one staff training to help improve sales & figures and managing beauty stock, sales, figures and reports. Analyse sales reports and data. Part of my role was to coordinate in-store PR, organise beauty in-store events, hosting beauty refreshers and cultivating guests/clients. Achieved highest Client Value Relations (CVR & CRM) score in London (57%).

I’ve learned so much about the Burberry trench coat and cashmere scarves, that it has left an imprint. Luckily I was able to utilise all my skills across different roles and it encouraged me to learn more about the fashion industry by taking up a Masters of Arts degree in Strategic Fashion Marketing.