London Modest Fashion Week by Haute Elan video feature February 2017
The MA Strategic Fashion Marketing provided a learning environment in which business graduates could develop both creative and strategic skills in fashion marketing and management. It had an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum.
I did units in:
- Business Strategies (for Burberry)
- Branding (for Christian Dior)
- Research Methodology (in preparation to final dissertation)
- Collaborative Unit (with Art of Publishing)
- International Business Strategies (for Manolo Blahnik)
- Marketing Communications (for Reiss)
- Masters Dissertation looking at the GCC market & analysing the marketing communications methods in print publications. Main focus was Muslim women as luxury clients and how to utilise the regulations loopholes in advitorial, editorial and advertising
Brands that I have also studied across those units included:
- Louis Vuitton
- Chanel
- Prada
- Gucci
- Elie Saab
- Uniqlo
- Marks & Spencer
Styling and Words | Zinah Nur Sharif
Photography | Ty Faruki
Makeup | Safiyah M
Model | Simona Bajorinaite
Photography | Ty Faruki
Makeup | Safiyah M
Model | Simona Bajorinaite
I have had the pleasure to write for the Finnish magazine Gloria for their November 2016 printed issue. Pihla Hintikka did the final translation and article for the publication.
'Fashion Talks - London College of Fashion Fashion Business School students discuss the issues that are important to them. The evening of Fashion Talks took place at the Fashion Business School Summit, the Vinyl Factory, October 2016'
My talk was about Muslim women in Britain and generally in the West. In the below YouTube video you can see the full video...mine starts from 10:00 onwards.
(Photography by Sam)
This was a collaborative work with The Telegraph, unveiling the subject of Modest Fashion in a video format. My monologue can be seen in the first half of the film.
Meet the influencers bringing modest fashion to the mainstreamMODEST FASHION from Emma Nichols on Vimeo.
From high-end designers to bloggers and vloggers, in this film, we speak to the influencers who are presenting modest-inspired clothing such as the hijab, the abaya, the burka and the burkini in a new and exciting light.
With designer fashion houses including Dolce & Gabbana and DKNY and high street staples Zara and Mango all releasing bespoke modest fashion collections, the integration of the movement into the mainstream is opening doors for leading innovators in the industry. More on telegraph.co.uk
