ZINAH

My love for Christian Dior Couture is quite immense, I just had to join the company to build an experience and understanding. As previously mentioned, I based an entire masters unit on the brand and also based my research around Dior for my dissertation.

I’ve attended two major exhibition, went to as many boutiques as possible and even watched Dior and I film thrice (in cinema and on Amazon Prime). I liked the general team spirit and liked most people I was working with. However, for me it was best to love it from a distance…

I have been working at Christian Dior Couture since July 2017 and have managed to extend and develop my skills within luxury client service, operations, administrative, communication and organisation skills. During my annual PCR (within 4months of joining the business), I have exceeded my performance on certain aspects including UPT (1.45/1.35), scarves (£17,000/£16,000), exotics (15 units/3-4 units a month) and client capture rate (94%).

A year within my role I have achieved £1 Million in sales and have won two incentives amongst 70 members of staff. As textiles category leader, I have demonstrated my skills and expertise within the category and organisation of the stock. I sold over £30,00 worth of scarves. I enjoy my role as textiles categroy leader, have a natural drive and passion for adminstrative, organisational and communications tasks and thoroughly admire the brand Christian Dior. I would like build an extensive experience within communications.

Photography and Words | Zinah Nur Sharif

I remember transitioning from Burberry to Louis Vuitton, which was quite the change for me. The brands are not even on the same spectrum nor did they have much in common, besides the patent canvas (to which Louis Vuitton uses a more sophisticated method).

This is where I have really mastered my skills in luxury fashion, learned about business ventures and models and it really supported my masters course. It is a very fascinating brand to which I am still in wonderment of. It was a pleasure to be part of the Louis Vuitton family and be part of LVMH. Though I yearned to be part of Christian Dior. Admittedly my number one favourite brand to this day.

In Louis Vuitton, I was the ready-to-Wear & accessories specialist, strategically building & maintaining client relationships, which also involved developing relations & cultivation. I also assisted with in store events, Client Relations Management data and weekly reports. Role also include in-store administrations (opening,closings & banking), CRM, use of RMS software & assist in morning team trainings.

(Photography by Zinah Nur Sharif)

The MA Strategic Fashion Marketing provided a learning environment in which business graduates could develop both creative and strategic skills in fashion marketing and management. It had an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum.

I did units in:

Brands that I have also studied across those units included:

Styling and Words | Zinah Nur Sharif
Photography | Ty Faruki
Makeup | Safiyah M
Model | Simona Bajorinaite

I have had the pleasure to write for the Finnish magazine Gloria for their November 2016 printed issue. Pihla Hintikka did the final translation and article for the publication.